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Say, you want to build an eCommerce website to sell your awesome products. Having only good-looking website is not enough, the website should be fast, clear, simple, straightforward, and well functioned for your customers. All those factors could develop your good branding and of course increase your sales. We got you! We at Single Stroke put all those positive benefits into this minimal WooCommerce WordPress theme, named Primrose.

Built with minimal design principle in mind, Primrose helps creative businesses to showcase their products in the most creative ways they can imagine. Powered by the robust Page Builder module, you can transform the (boring) standard product page into a custom product page with more detailed information in sections and various element types. Primrose also works as a shortcut for just everyone even without any programming background. When we say “shortcut”, we really mean it! You can use the demo data import</srtong> feature as a starting point, change the content and images to your own fits, and launch!

We love to keep it “straightforward” and easy for everyone. On top of that, you also have our hand to support you whenever you hit problems, we provide top-notch support to all our customers. Enjoy!

Core Features

WooCommerce Integration, designed with some successful creative brands in mind, Primrose are fully integrated with WooCommerce and has all the online shop features well tailored in a minimalist design principle.

Single Product Custom Page, Primrose makes it possible to transform the (boring) standard product page into a custom product page which includes more various sections and elements. This can help increasing conversion, as you can put more detailed information about your product more creative ways.

Page Builder, drag and drop new sections and elements into your page without any hassle, no coding knowledge required. All the elements have been designed and styled to fit your needs.

Real Visual WYSIWYG Editor, we have modified the standard WYSIWYG editor to display the real visual result with the configured typography settings. The WYSIWYG container width will also adapt to the currently selected page template.

What’s Inside the Package

  • Ready-to-install primrose.zip
  • Documentation page
  • Ready-to-extend primrose-child.zip (Child Theme)
  • Demo Data Import

** The images on the demo page are not included in the demo data import. They all would be replaced by blank gray images.

Full Features

  • Fully responsive and mobile friendly
  • Retina ready
  • Clean and minimal design
  • Easy configuration with Theme Customizer
  • Styled WYSIWYG editor, real visual preview while editing your posts
  • Google Fonts integration
  • Color & typography options
  • Instagram feed on footer
  • Styled WYSIWYG editor, real visual preview while editing your posts
  • Drag & drop Page Builder
  • Prebuilt layouts for Page Builder
  • Demo data import
  • WooCommerce Integration
  • Single Product custom page
  • Parallax background (optional via Page Builder)
  • Animation elements (optional via Page Builder)
  • Optimized for performance
  • Support most of 3rd party plugins
  • SEO friendly
  • Translation Ready, using .po file
  • Documentation page

Updates Changelog

v1.0.0 - 10 March, 2016
Initial release

Need help?

Please head over to our support page.

Thanks for checking out Primrose!

If you have any questions or comments in mind, feel free to contact us. We also love hearing some feedback about our products and services. Reach us from our profile’s contact form and see you!

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